Competition in the business environment is tough and achieving a unique position and competitive advantage for your company is becoming more difficult and expensive. So how does one establish greater market share and achieve higher sales figures? One key area would be to create or strengthen your brand so as to leave a lasting impression on your clients.
In the recent years, Branding has been a hot topic, but frequently wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing and design, which makes its application even more unclear to companies. An interesting façade is developing with more and more design companies touting their services as brand building. But we clearly know that creative design is but merely 1 component of building a brand.