Archives for March 2009


March 31, 2009

The Name Game – Is it as simple as it looks?



Selecting an appropriate name for your business is without doubt one of the most difficult tasks. Making that final decision is a lofty goal, as it is the chosen name that takes you out to your clients and consumers. So what makes a winning brand name?

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March 9, 2009

Marketing Research and its Importance



Imagine that you are interested in purchasing a new car, how would you go about doing it? Majority of people would probably ask their relatives and friends for advice on certain car brands, try to find more information from car journals or websites, make a trip down to the car dealerships and ask questions. After all, a car is a rather high investment, and doing such research beforehand is but a routine to safeguard our interests.

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