Archives for January 2012


January 30, 2012

Brand Story



Every brand has a message. That message can be communicated in a number of ways, and one of the most crucial tools in your brand messaging toolkit is one of the most simple. Storytelling. Don’t you just love a good story? Well everyone does. And similarly for your business, it is essential that you have a brand story. The story and meaning of a brand is its most valuable and irreplaceable asset. Stories capture our imaginations, intrigue and engage us. And more importantly, having a brand story greatly helps customers in remembering your brand. We are hard-wired, as a species, to connect to stories. That is why some of the most effective teachers throughout history were master storytellers. We’ll quickly forget carefully-crafted statements, and even the most profound principles, but we’ll remember a compelling story, sometimes for decades. And even pass it down for generations.

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January 29, 2012

SYY Online Store



SYY Group is one of the leading Aesthetic Medical practices in Singapore. SYY has 6 clinics setup island wide to provide convenience for her patients. Edifice was appointed to build her eCommerce system which allows her patients to purchase or replenished their cosmetic and medical (non-prescriptive) supplies conveniently over the internet.

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