December 12, 2014

10 Things Every Business Website Should Have

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Every business website should have the following 10 necessities in order for it to successfully operate and to drive traffic, leading to sales and leads.


1. Fresh and Valuable Content

Content informs your customers about your product and helps to build relationships and influence among your followers. Remember, you should churn out content that your customers are looking for so that they have a reason to keep coming back. By consistently updating a blog and connecting it to your social media platforms, there’s higher chance for your website to be listed in the search engines.


2. Have a Powerful Call to Action

Most of the time, customers are visual individuals and all it takes is an obvious call to action on your website. It tells them what to do next.

Studies have shown that when you explicitly feature buying options in your content, more impulse purchases will be promoted, and if you feature contact details in your content, more customers will be contacting you for more discussions leading to future purchases.


3. Communication with Customers

You want to ensure that communication with your potential customers continue even after they leave your website. The best way is to encourage customers to subscribe to your newsletters or blog so that through weekly or monthly updates, you are reminding them of your presence everyday till they see a need for your products and services.


4. Search Engine Optimization (SEO)

SEO basically meant having your website appear in the search engines when the user punched in keywords related to your business. This is the most organic way of free advertisement, so it is essential to know the keywords your customers associate your business with and use them on your website to gain more visibility in search engines.


5. Social Media Integration

By integrating your various social media platforms into your website, you improve your business’ presence online and can possibly increase your influence. The power of social media is so great that it is definitely worth your time and effort to maintain it.


6. A Mobile-Ready Version

It is increasingly important for websites to be mobile-friendly, since more users are accessing websites from their smart phones and tablets. A responsive website design allows your website layout to adapt to the screen that it is being browse on.


7. Good Hosting

Website often provides that first impression potential customers have of you. With bad hosting, it causes your website to be slow, fail to load or in the worse scenario, being hacked, and that annoys your customers and can potentially harm your reputation as an unreliable business.


8. Simple and Meaningful URL name

Avoid adding additional words and characters that don’t belong in your business name into the URL as it would confuse the customer on your brand name.  Choose a simple and short URL that is easy to remember. 


9. Clear Navigation

Make sure that your navigations have logical and straight-forward names.  You should also consider the call-to-action goal in mind, e.g customers to sign up as a member, so that it makes your site clear and obvious.


10. Professional-looking Website

Having a professional website design builds trust. Customers usually project that trusting feeling they get from your website onto your company itself. Besides having a professionally designed website, it is important to keep your online writing succinct too. Avoid chunky paragraphs; instead use shorter sentences with bullet points when necessary.

If you require any help in creating a business website, do not hesitate to contact us now!
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