January 22, 2013
The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. However maintaining a strong brand is a whole new challenge by itself. It is essential that you maintain consistency throughout all the touch points of your brand, from the brand story, vision of your company right down to marketing communications material, retail design and even the website.